For advice on severe allergies, visit the Anaphylaxis Campaign website or drop us a line / 01252 542029 /@ACOutthere/@Anaphylaxiscoms

Monday, 7 December 2015


In July, we launched the #TakeTheKit campaign, to alert severely allergic young people to the dangers of not carrying their Adrenaline Auto-Injectors (AAI). Joining forces with production company Bare Films, we produced a hard-hitting film to highlight the dangers of not carrying your AAI.

 In a recent Youth Survey carried out by the Anaphylaxis Campaign, an alarming 44% of 15-25 year olds admitted to not always carrying their AAI. The social stigmatisation of carrying an AAI and the extreme pressures on teenagers to ‘fit-in’ and seem ‘normal’ can lead to not carrying their medication with them at all times, a risky and potentially life-threatening action.

Please watch the film below and remember to always carry your medication.

Our Key Messages & Advice

  • Not carrying AAIs can lead to tragedy 
  • Talk to your friends about your allergy and your medication so they understand and know the importance of your AAI  
  • Show your friends how to use the AAI if they can see you are having a reaction 
  • Don’t be ashamed of your allergy or your AAI. Your life is more important.
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